CEU Presentation
A CEU I wrote: Specifying Lighting in the New World of Color Metrics: TM-30. In this presentation, participants will learn why TM-30 was developed, its comparison to CRI, and how understanding the way TM-30’s accurate measurement of light quality impacts lighting choices that meet human needs and preferences in a lighting environment.
Article for Experience Progress Magazine
This article defines the Americana Style trend
Experience Progress Article
An article written for Experience Progress magazine, a behind-the-scenes look at a photoshoot by famed photographer Lisa Romerein and Jeffrey Alan Marks, top interior designer
Blog Post for American Lighting Association
One of the blog posts I wrote on behalf of the ALA (American Lighting Association
Product Description: Schonbek Lighting
A sample romance description I wrote for 2019 Schonbek Lighting: The Circulus. I wrote all of the product descriptions for Schonbek and Swarovski Lighting, from 2015 - 2019. See more on www.swarovski-lighting.com
Swarovski Social Media
Created editorial calendar, wrote copy, and integrated Swarovski Lighting across Swarovski global social media channels, on a consistent publishing cadence, yielding 13.1 million impressions and +57% Q4 vs. Q1 growth on Swarovski Lighting posts in 2017.
Copywriting & Content Development
Developed SEO/viral-optimized content for 3 Swarovski websites, writing all product stories, print catalog copy, many blog posts, all site copy, and promotional messages.
Digital Advertising Campaigns
Oversaw multiple successful search, display, and AI advertising campaigns for Swarovski’s B2B customers including writing and testing ad copy. Consistently increased click-through rates and ROI on social media advertising, driving improvements of up to 150% over prior results.
Swarovski Website Project
Built best-in-class, customer-centric eCommerce website utilizing Magento 2, Hubspot and Salesforce platforms at a cost savings of 25% vs. initial SOW. Wrote all copy and oversaw creative direction.
Swarovski Brand Video
Wrote the video treatment and oversaw production and editing of two brand videos for Swarovski Lighting, plus more than 40 product videos. After production, wrote YouTube video copy, and managed editorial calendar.
Hubbardton Forge Iconic Products
Wrote video treatment, on-screen copy, and oversaw production of iconic product video series.
Vermont's Marble Industry Book
Author of Vermont's Marble Industry, a book taking readers deep inside the quarries of the Green Mountain State to show how stone was sawed and raised from the earth to be cut, polished, and carved into monuments and structures that today are spread across the country. The book proudly tells the history of the marble workers, their skilled craftsmanship, and the Vermont communities that relied on this industry.
Kindle Project
Edited, created cover and published a novel, The Forever Garden, for a client. Created Facebook page and I am currently managing the advertising and PR campaign.
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