21st Century Marketing for the Lighting Business
See Below for Services: Continuing Education Unit (CEU) Writing, Article Writing, Blogging, Social Media, General Copywriting & Editing, Website Content, Email Marketing, SEO Copywriting,
CEU PROGRAM DEVELOPMENT
I offer a complete Continuing Education development package. With my CEU package, you’ll get:
A fully written, IDCEC and/or AIA-ready presentation focusing on the interior design subject matter of your choice and covering 4 or more Learning Objectives
A Content Bibliography
A Presenter’s Script
A Course Overview Sheet with a detailed content outline including the breakdown by topics in time segments
Designation (General or HSW)
And there's more! You'll also get training documents with everything you need to know including:
How to submit your course to IDCEC and/or AIA
How to register your team as IDCEC and/or AIA instructors
How to register a CEU event on the IDCEC and/or AIA website
How to record event attendance
How to award IDCEC and/or AIA credit and Certificates of Completion
I write articles on interior design topics for Print and Web: magazines, newspapers, blogs, websites, and more.
See my Work Samples page for examples.
Perhaps you’ve thought about adding a blog but are afraid of the time commitment. I can help create your blogging strategy as well as write informative and engaging content that is relevant to your target audience.
Editorial Calendar Creation
Writing & Editing Content for the Blog
Marketing your Blog
GENERAL COPYWRITING & EDITING
For your everyday content needs - brochures, catalogs, flyers, postcards, ads etc. whether print or digital, I will create engaging copy or edit your existing collateral materials.
Overall collateral piece design
CEU Development for IDCEC and AIA
Social Media provides you with the opportunity to connect with real people. You’re engaging with prospects and clients in a two-way – or multi-way – conversation, not just pushing static messages out to them. A successful social media strategy revolves around unique content that can be shared quickly and easily.
Social Media Services:
Initial Page Set-up or modify your existing pages
Strategy Audit and Creation & Integration with existing marketing campaigns
Monthly content management and curation
Advertising: Facebook, Twitter, Instagram & other channels
Short-term Event Promotion
Coupon or Sale Promotions
From your home page to landing pages, to subscription pages…I can help you make these pages work harder. For example, creating landing pages on your website is a great opportunity to target customers. Instead of running an ad that sends them to your regular website, use landing pages to engage customers and tell them about a particular offer or service.
Product Descriptions & Brand Stories
When it comes to email marketing, open rates (how many people open the email) and conversion rates (how many of the people took action after opening the email) are what matter most. I can help you tie your emails to your ultimate goals: to engage the reader and get the sale.
Stand-Alone Sales Emails
I will skillfully weave specific keywords into the copy on your web page so that your website shows up in the search engines whenever a user searches for a specific word or phrase. This type of marketing is especially important because search engines don’t charge for organic listings.
Optimizing Existing Copy
SEO Copywriting: Original Copy
SEO Strategy & Training
Build an Editorial Calendar around SEO strategy.
For more information and work samples, please get in touch today.