Taking lighting, furnishings and decor businesses to the next level.
I'm an expert in content strategy and copywriting for busy lighting, furniture, and decorative accessory retailers & manufacturers. I have many years of experience in CEU program development, copywriting, social media, blogging, website development, email marketing, advertising, and collateral material creation.
For more information and work samples, contact me today.
I've written and created Continuing Education presentations (CEU's), product descriptions, blog posts, social media posts, editorial articles, web copy and more for these clients and others in the lighting, furniture and decor industry.
SUNBRITE OUTDOOR FURNITURE
CEU Development for IDCEC, HSW certified presentation: "Sourcing and Specifying Quality Outdoor Furniture"
Current projects include multiple articles for Experience Progress magazine; CEU and training program development, 2020 catalog development, eCommerce product descriptions for Progress website and online retailers including Home Depot and Lowes, romance product descriptions for 2019 & 2020 new product releases
CEU/CES Development for IDCEC and AIA. HSW certified presentation: "Solving Lighting Problems with Custom LED Lighting Plans"
CREVE ARCHITECTURAL ELEMENTS
Blog and Article Writing
SONNEMAN - A WAY OF LIGHT
CEU/CES Development for IDCEC and AIA. HSW certified presentation: "Using Architectural Lighting Systems for Interior Lightscaping"
HUDSON VALLEY LIGHTING GROUP
Created HSW-designated CEU presentations for IDCEC: "Applying New LED Lighting Technology to Interior Environments", "Specifying Decorative Outdoor Lighting for Harsh Climates", "Specifying Lighting in the New World of Color Metrics: TM-30"; and "Kitchen and Bath Trends in Lighting".
Press Releases, Product descriptions and other launch materials for new Decoline Cylinder pendants
Recent projects include Technical Manual for Infinite Aura LED Pendant; Romance Product Descriptions 2016 - 2019 Product Collections; Website Copywriting; CEU/CES Development for IDCEC: HSW certified "Crystal Throughout the Ages" and "Crystal Fundamentals"; Trade Show Collateral for 2018 BDNY Trade Show
JUSTICE DESIGN GROUP
CEU and CES Development and Creation of HSW Certified presentation "Specifying Decorative Lighting for Today's Senior Living Spaces"
AMERICAN LIGHTING ASSOCIATION
Projects include blog editorial calendar development; blog post writing on lighting and interior design topics; article writing for Light Rays newsletter on Social Media and SEO topics
Wrote feature article series for the Professional Writers Alliance website; wrote guest article for Barefoot Writer's magazine