Elevating Brands in Lighting, Furniture, and Decor
Expert Content Strategy & Copywriting for the Home Furnishings Industry
Your products are designed to stand out in a showroom—your brand’s messaging should do the same. With over two decades of specialized experience in the lighting, furniture, and decorative accessories industries, I help manufacturers and retailers craft compelling narratives that resonate with both trade professionals and consumers.
From driving engagement through targeted campaigns to educating architects and designers through accredited coursework, I deliver strategic content that illuminates your brand’s true value.
Core Specialties:
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Trade & Education: Comprehensive CEU program development and scripting
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Strategic Copywriting: Advertising, email marketing, and high-impact collateral materials
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Digital Presence: Website development, blogging, and social media strategy
Ready to refine your brand's voice?
Contact me today to discuss your next project and request a portfolio of recent work samples.
CLIENT LIST
I've written and created Continuing Education presentations (CEU and CES), product descriptions, blog posts, social media posts, editorial articles, web copy and more for these clients and others in the lighting, furniture and decor industry.
COLETO BRANDS: KICHLER & PROGRESS LIGHTING
As a senior content writer for Coleto Brands Kichler and Progress Lighting, I craft engaging marketing materials, including blog posts, CE and training program development, and catalog and website copy. My expertise extends to creating sales and marketing literature, eCommerce product descriptions for brand websites and online retailers Wayfair, Amazon, Home Depot and Lowe's, as well as romance product descriptions for new releases.
HUBBELL LIGHTING C & I
Catalog copy, sales battle cards, product descriptions and brochure copy for Hubbell's comprehensive range of indoor and outdoor lighting products to industrial, commercial and institutional applications.
SOLID SURFACE CARE, INC.
Primary content writer for innovative, high-end surface care company specializing in surface maintenance, restoration and antiviral treatment protocols for Fortune 500 clientele.
ACCORD LIGHTING
CEU development, HSW-certified: "Biophilic Design: A Natural Connection"
ARTERIORS HOME
CEU Consultation: "Navigating the Nuances and Intricacies of the Modern Supply Chain & Product Life Cycle" IDCEC approved, HSW designation
SUNBRITE OUTDOOR FURNITURE
CEU Development for IDCEC, HSW certified presentation: "Sourcing and Specifying Quality Outdoor Furniture"
HUDSON VALLEY LIGHTING GROUP
CEU Development, HSW-certified presentations: "Specifying Lighting That Meets the WELL Building Standard", "Dimming & Controls", "Applying New LED Technology to Interior Environments", "Specifying Outdoor Lighting for Harsh Climates", "TM-30: Lighting in the New World of Color Metrics", "Kitchen and Bath Trends", "LED 101"
HUBBARDTON FORGE
CEU/CES Development for IDCEC and AIA. HSW certified presentation: "Solving Lighting Problems with Custom LED Lighting Plans"
SONNEMAN - A WAY OF LIGHT
CEU/CES Development for IDCEC and AIA. HSW certified presentation: "Using Architectural Lighting Systems for Interior Lightscaping"
JUSTICE DESIGN GROUP
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CEU and CES Development and Creation of HSW Certified presentation "Specifying Decorative Lighting for Today's Senior Living Spaces"
SWAROVSKI LIGHTING | SCHONBEK
Recent projects include Technical Manual for Infinite Aura LED Pendant; Romance Product Descriptions 2016 - 2019 Product Collections; Website Copywriting; CEU/CES Development for IDCEC: HSW certified "Crystal Throughout the Ages" and "Crystal Fundamentals"; Trade Show Collateral for BDNY Trade Show
AMERICAN LIGHTING ASSOCIATION
Projects include blog post writing on lighting and interior design topics; article writing for Lightrays newsletter on Social Media and SEO topics; email marketing, editorial calendar development
CREVE ARCHITECTURAL ELEMENTS
Article Writing for Creve's social media platforms
LIGHTING CONCEPTS
Website redesign and content creation for Lighting Concepts sales agency, Southeast Florida
VANTAGE LIGHTING
Press Releases, Product descriptions and other launch materials for new Decoline Cylinder pendants
AWAI, INC.
Wrote feature article series for the Professional Writers Alliance website; wrote guest article for Barefoot Writer's magazine
CONTACT
Let's Talk!
To learn more about how I can help you with your writing and content development needs, please contact me today.
Cathy (Miglorie) Catozzi
North Port, Sarasota County, FL 34289
802.236.5035
