I'm an expert in content strategy and content writing for lighting, furniture, and decorative accessory retailers & manufacturers. I have more than two decades of experience in CEU program development, copywriting, social media, blogging, website development, email marketing, advertising, and collateral material creation.
For more information and work samples, contact me today.
I've written and created Continuing Education presentations (CEU and CES), product descriptions, blog posts, social media posts, editorial articles, web copy and more for these clients and others in the lighting, furniture and decor industry.
I am the primary content writer - the brand voice - for Progress Lighting's marketing materials, including their blog, all articles for Experience Progress magazine; CEU and training program development, 2020 catalog development, sales and marketing literature, eCommerce product descriptions for Progress website and online retailers including Home Depot and Lowes, romance product descriptions for 2019 & 2020 new product releases
HUBBELL LIGHTING C & I
Catalog copy, sales battle cards, product descriptions and brochure copy for Hubbell's comprehensive range of indoor and outdoor lighting products to industrial, commercial and institutional applications.
CEU Program Consultation
AMERICAN LIGHTING ASSOCIATION
HUDSON VALLEY LIGHTING GROUP
Created HSW-designated CEU presentations for IDCEC: "Applying New LED Lighting Technology to Interior Environments", "Specifying Decorative Outdoor Lighting for Harsh Climates", "Specifying Lighting in the New World of Color Metrics: TM-30"; and "Kitchen and Bath Trends in Lighting".
CREVE ARCHITECTURAL ELEMENTS
Article Writing for Creve's social media platforms
SUNBRITE OUTDOOR FURNITURE
CEU Development for IDCEC, HSW certified presentation: "Sourcing and Specifying Quality Outdoor Furniture"
CEU/CES Development for IDCEC and AIA. HSW certified presentation: "Solving Lighting Problems with Custom LED Lighting Plans"
SONNEMAN - A WAY OF LIGHT
CEU/CES Development for IDCEC and AIA. HSW certified presentation: "Using Architectural Lighting Systems for Interior Lightscaping"
Website redesign and content creation for Lighting Concepts sales agency, Southeast Florida
Press Releases, Product descriptions and other launch materials for new Decoline Cylinder pendants
SWAROVSKI LIGHTING | SCHONBEK
Recent projects include Technical Manual for Infinite Aura LED Pendant; Romance Product Descriptions 2016 - 2019 Product Collections; Website Copywriting; CEU/CES Development for IDCEC: HSW certified "Crystal Throughout the Ages" and "Crystal Fundamentals"; Trade Show Collateral for BDNY Trade Show
JUSTICE DESIGN GROUP
CEU and CES Development and Creation of HSW Certified presentation "Specifying Decorative Lighting for Today's Senior Living Spaces"
Wrote feature article series for the Professional Writers Alliance website; wrote guest article for Barefoot Writer's magazine